How it works

One workflow. Two sides.

Three stages — find, align, launch. Brands and suppliers follow the same path with mirrored actions at each step.

  1. Step 01

    Find inventory and demand

    Brands and suppliers meet on the same marketplace — briefs, directory listings, and inbound requests.

    Brands

    Post a campaign brief or browse listed screens by audience and venue.

    Suppliers

    List inventory in the directory or receive briefs that match your crowd.

  2. Step 02

    Align on fit and placement

    Compare proposals, audience overlap, pricing, and schedule before anyone commits.

    Brands

    Review proposals, directory responses, and placement terms side by side.

    Suppliers

    Pitch to open briefs or respond when a brand requests your screens.

  3. Step 03

    Close and launch the campaign

    Finish the deal direct with your counterparty or run billing and delivery through OutdoorAlly.

    Brands

    Negotiate direct with a supplier or pay and deploy through OutdoorAlly.

    Suppliers

    Partner offline with the brand or fulfill through automated player delivery.

Marketplace

Two ways to discover. Two ways to close.

Use reverse-pitch or the directory to start. Finish direct or on-platform — your choice per campaign.

Discovery

Reverse-pitch

Brands publish audience, budget, and creative direction. Suppliers submit proposals when the brief fits their venue.

Supplier directory

Suppliers list venue type, foot traffic, and pricing. Brands search, filter, and request placement on specific screens.

Execution

Direct connect

OutdoorAlly introduces both sides. You negotiate and bill offline — we facilitate the match, not the transaction.

Automated launch

Brands pay on-platform. Approved creative routes to the supplier’s player in one workflow.